Shop Name: Vegan Life
Address: No. 2193, Jalan Timah, Taman Bandar Baru, 31900 Kampar, Perak, Malaysia (Kampar)
21,
Jalan Medan Ipoh 7, Taman Ipoh Timur, 31400 Ipoh, Perak, Malaysia (Ipoh)
Operating Hours: Monday-Sunday 11am-3pm
6pm-12am
Kampar Brunch:
Latitude 4.327332
Longitude 101.145452
Kampar brunch is in new
town of Kampar and in Jalan Timah, which between grand Kampar hotel and
Econsave.
To get there, from the main road, turn into Jalan batu Karang, and then
the left side is Jalan timah, turn into it, then u will saw Vegan life at your
right side.
Ipoh Brunch:
Latitude 4.616094
Longitude 101.121342
Short
History of the dishes
Vegan
Life Restaurant is operated by young vegan enthusiasts and it is guaranteed no
meat in the process of food (Halal).
The
menu is extensive enough to cater everyone taste such as Tom Yam Kung (Spicy),
spaghetti, laksa, fried rice, porridge, bak-kut-the india style curry clay pot,
or even side dished provided as well.
What
impressed our members about this restaurant would be the recipe the cook used
for cooking.
There
is no use of monosodium glutamate (MSG), no white sugar, no white salt, less
oil, less sweet, natural and no artificial processed. Yet, they still able to
serve the customers with variety of dishes to scarify the customers needs. This
restaurant would be more focus on producing a healthy meal for the customer to
let the customer eat a balanced diet with a healthy life.
These
are the some dishes our group had order for our dinner. Surprisingly, those
typical vegetarian or flavor taste does not exist in the foods provided. Its
tastes almost like home cook food.
Furthermore,
the price is reasonable and worth for the money as well. Students are
affordable to pay for the cost to stay in a balanced and healthy diet by
visiting Vegan Life.
As
a customer, we are happy and enjoy with the meals we have. The restaurant mount
with air-conditioned, cozy ambiance and soft melody, it’s indeed a nice
restaurant to enjoy with your family, friends or lovers.
We
rated 4 cows and thumb up for the working since we had dining in the restaurant
and wish more people may try the food there. May you glad the chance to try up
those delicious dished provided.
Value
Proposition
At first, when we step into the restaurant, we can
feel an aura of peace, comfort and relaxation. There are full of green artificial
grass surrounding their restaurant , a lot of beautiful lighting, special small
fan for creation, also some fresh vegetable pictures on the wall with some soft
music in the background which make us feel relax and enjoy our healthy foods.
It is literally green and resonates with ideology.
Besides that,
this restaurant make us imagine that we are in the vegetable farm, we
pick up some fresh green vegetables on
the ground of the land, cook it and eat it
freshly. We were dumbfounded when we look through the menu because everything
looks so good, so natural and we had a hard time choosing the foods.
Meanwhile, we found that the uniqueness of Vegan Life Restaurant that
impressed us the most is that, it advocates not just only vegetarian but also
healthy eating using fresh, organic, natural vegetables, less sugar, no MSG, no
salt, no artificial and no uses garlic
or onion in creating fusion dishes. Not like other vegetarian shop where food
are rather bland and tasteless but this really have their flavors. Meanwhile,
Vegan Life serves noodle dishes, whole-grain brown rice, soy seafood and soy meat dishes, some of which are made-in-house. Moreover, juices they provide are
made from fresh fruits with little or no added sugar or water.
At last, we choose to introduce the most famous foods that always prefer
by the customers to you, which are Vegan Bai Kut Tea rice (RM7.99). At first glace, it look normal , so we feel
that it will be tasteless cause is vegetarian food, but when all of us take one
sip of the bai kut tea soup with one scoop of rice, surprisingly the"vege
or flavor taste" (斋味) is
absent here and it taste different than normal ones, it is the perfect match of
their own recipe taste of whole-grain
brown rice with the rendering natural fresh
taste of the vegetables into the soup.
After eat this, our first comment are special and no one told us before that vegan food can be
so delicious but they do. Furthermore, we will not worry about the calories after
eating their foods cause all of their foods are natural healthy and organic
foods which contain low calories and this is the reason why all customer choose
this.
In
addition, WIFI available on this restaurant where we can use wifi for any
purpose and in the same time we can slowly enjoy our meals. It serves a good
variety of both Asian and Western food, and many in range of RM 10 or less which
are affordable prices with value of getting healthy foods.
Selfie Time
Group Opinion and reason for select Ding Feng Tau Fu
Fa
Nowadays, outside food are served with preservation,
therefore we choose vegan life because it is healthy vegetarian food that is
free of preservation. Other than this, we also need test to know that whether
food without preservation is good in taste or not. This is because many of us
think that food without preservation is tasteless plus it is 100% vegetarian so
it is taught to find for this type of food. However, after we dine in Vegan
Life, we find out that they are unique because their food is quite nice even
though they do not add the preservation to make the food tasteful.
Besides, vegan life has a relaxing environment
to dining, which designed with some plant. We enjoyed the environment while
dining in vegan life. Therefore, this is one of the reasons we choose Vegan
Life. When we enter the store, the waitresses welcomed us and arrange the seat
for us, by the same time, we look around and enjoyed with their atmosphere.
Third reason we selected Vegan Life is there are
very few vegetarian shop around in the new town Kampar area. Students or
kamparian who are vegetarian are hard to find a shop that provides food that
suitable for them. Therefore, Vegan Life helps them to solve their lunch and
dinner.
Classification of E-Commerce
Vegan life is doing the business to
consumer (B2C) business which selling their product to the end customer.
They had used social
network such as Facebook to provide information and also interact with their
customers.
Other than that, they are also doing the
business-to-business-to-consumer (B2B2C). This is because they have certain
supplier that continuous to provide them certain raw material so that they can
produce the product to customers. For example, organic vegetables from Taiwan.
Vegan life also conduct
the business by business-to-employee (B2E) which is they provide the training
for their employee. For example, they teach their employee how to cook the food
which design by their founder.
Business Model
Vegan Life Restaurant is a
brick-and-mortar store which they perform their primary business offline where
they sell their foods in store by using business-to-consumer (B2C) for their
transaction and the relationships among their consumers.
Moreover, Vegan Life Restaurant also used online-to-offline
commerce and viral marketing to create revenue. Vegan Life Restaurant use
online-to-offline commerce to create product and service awareness online, which
allows their potential customers to research different offerings that they
offer to customers through Facebook page and then drive them to visit the local
brick-and-mortar store to eat their foods. From here viral marketing occurs which
is world-of-mouth where consumers are allows to rate, give comment on their
Facebook page through online and recommend to the people around them after they
visit the store. Besides that, they use this business strategy to create
relationship with their customers by keep updating and inform their consumers when
their new food or any promotion activities coming out as well as identifies their
customers in the online space through internet advertising.
Furthermore, they
also conduct business by using business-to-employees (B2E) which Vegan Life
Restaurant delivers services, information, and products to its individual
employees. They teach their employees how to cook the foods step by step and
teach them how to face problematic customers as well as serve them well. In
addition, Vegan Life Restaurant use online banking to pay their worker wages.
They also train them to handle the customers in peak hour for their employees
to make sure their business flow is smooth.
Basic Approach used in Marketing and Advertising
Vegan life use Web2.0 on their marketing and
advertising approach.
They created their own official page to have a
dwa-conversation between the customer and the owner. The owner may receive
feedback or recommendation from the customers or visitors. These will help the
restaurant to improve their services, quality of food and make improvement from
the recommendation. It let the owner and the customer to collaborate and share
information online.
Furthermore, Vegan Life able to promote their new
recipes and discount on Facebook page to attract customers and followers
attention. So they able to bring in more visitors to dining in the restaurant
to have a memorable meal with veges.
They will post some dished picture to fascinate
others Facebook user intention to try up the foods. Below the pictures the
owner would write a short description about the food. Facebook users may take
this opportunity to share the picture with their own friend group for gathering
or vege’s day.
Recommendation using E-Commerce
Electronic commerce is the process of buying and selling
goods and services through an electronic devices with internet connection.
In this advanced technology, most of the business would
use e-commerce as a part of their business strategies to
minimize some of the issues that may occurs.
While a retail shop or restaurant uses e-commerce would
bring in a lot of benefit for the owner as well as the worker as well. There
are several recommendations why most of the business using e-commerce:
Increasing customer base
The customer base will be the main concern for a business
because without customer the businesses will not be success. Since, people
around the globe have the opportunity access to the internet and overcome the
geographical limitations.
Information will be spread as fast as a click and 24/7,
365 days. The doors never close and customers will keep rising. In addition,
increasing in customer base bring help to generate more profit of the
organization.
Lower costs
When the company able to lower costs of manufacturing. The
company able to advertising and marketing on the webpage created or organic
search engine traffic and pay-per-click to advertise the company to allocate
will the costs.
Timeliness and Paperless
The company may save up a lot of time by doing manually
with the paperwork in the company, while using e-commerce they may thrift a lot
of time because there will be a system that help you to manage your document
such as inventory system.
Moreover, the systems may save the information in your
databases or storage to avoid redundancy. If any information you are searching,
you may go in the system and insert the file name and you will get what you
need in the next second, you no need to print out the document while you may
review anytime anywhere with electronic devices.
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